Founded in 1996 by Douglas Young, this lifestyle design and retail brand is known for tongue-in-cheek interpretations of Hong Kong culture. Originally a small boutique in Ap Lei Chau and now a multifaceted international retailer, it has a distinct sense of humour that has resulted in some of the city’s most recognisable ‘souvenirs’. Characteristic of the brand are lifestyle objects, fashion and household accessories adorned with images of traditional letterboxes, neon lights, dense buildings and more. Channelling the East-meets- West, new-meets-old energy of the city, the everyday is transformed into the extraordinary in the spirit suggested by the name: G.O.D. is a homophonic translation of the Cantonese brand name, which literally means ‘to live better’