To many, kapok is a synonym for cool. Founded in 2006 as Hong Kong’s first lifestyle select store, it has grown into an international brand with outposts at prime locations throughout the city. An unmistakable French aesthetic underpins a name suggesting all things beautiful – from on-trend clothing, bags and jewellery, to fragrances, candles and stationery – without compromising functionality. Everything is hand-picked from around the globe, with ‘future classics’ as both its ethos and the name of its own clothing brand. Expect minimalist, niche names – with cult followings that speak to the mood of design-conscious fashionistas – such as APC, Veja, and Cafuné.